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The record

Ref. 7546-7100

01 Dealer’s notes

1979 SEIKO TYPE II — SILVER SUNBURST DIAL

By the late 1970s, Seiko had transformed quartz technology from a groundbreaking innovation into an increasingly accessible standard of Japanese watchmaking. Introduced in the latter half of the decade, the Type II collection occupied an important position in Seiko’s expanding quartz lineup, offering much of the precision and refinement associated with the more expensive King Quartz and Grand Quartz models at a more approachable price. Produced in January 1979, this Seiko Type II 7546-7100 captures that period of rapid technological progress, when accuracy, reliability, and thoughtful design were becoming defining characteristics of Japanese watchmaking.

The dial is a particularly elegant example of Seiko’s restrained late-1970s aesthetic. Finished in a cool silver-white with a subtle sunburst texture, it catches the light gently without overwhelming the design. Applied faceted baton hour markers provide depth against the clean dial surface, complemented by slender black-accented hands and a finely printed minute track. At three o’clock, a framed day-date aperture displays the date alongside the day of the week in Japanese Kanji, a distinctive feature of watches produced for the Japanese domestic market. The geometric Type II emblem positioned above six o’clock completes the composition.

Surrounding the dial is a stainless steel case with broad, angular shoulders and a contrasting polished bezel. The combination of brushed upper surfaces and reflective edges gives the watch a distinctly architectural appearance, characteristic of Seiko’s design language during this era. Its compact proportions are complemented by a fitted stainless steel multi-link bracelet, whose alternating broad outer links and narrow central segments reinforce the watch’s geometric character. Together, the case and bracelet create a cohesive design that feels equally suited to everyday wear and more formal occasions.

Inside beats Seiko’s caliber 7546, a four-jewel quartz movement operating at 32,768 Hz and originally rated to an accuracy of approximately ±15 seconds per month. Developed during Seiko’s early expansion of quartz production, the movement features a practical day-date complication and a low-battery warning indicated by two-second advances of the seconds hand. Nearly five decades later, the 7546-7100 remains a compelling example of the era when Japanese quartz watchmaking combined technical sophistication with understated, enduring design.

Three points to note.

  • Silver-white sunburst dial with applied baton markers and Japanese Kanji day-date display.

  • Four-jewel Seiko 7546 quartz movement, originally rated to ±15 seconds per month.

  • Angular stainless steel case paired with a fitted multi-link bracelet, embodying classic late-1970s Japanese design.

02 Specimen sheet

Brand
Seiko
Reference
7546-7100
Year
1979
Gender
Men
Movement
quartz cal. 7546
Function
second, minute, hour, day, date
Case
35 mm - stainless steel
Case back
stainless steel
Case excluding crown
35 mm
Case with crown
37 mm
Lug-to-lug
40 mm
Thickness (crystal included)
10 mm
Lug width
18 mm
Dial
white
Strap / bracelet
original, stainless steel
Wrist fit
Fits wrists up to 6.75 in
Buckle
original, signed Seiko
Crown
original
Crystal
mineral (condition: 9/10)
Water resistance
None — keep dry
Box
Yes
Paper
Yes
Includes
Box + watch

03 Condition report

This Seiko Type II is in good vintage condition overall. The stainless steel case and bracelet show light surface scratches consistent with normal wear and age. These are typical signs of careful use over the years, with no significant damage or excessive wear. Overall, a well-preserved example that presents nicely for its age.

Assessed in-house from the watch in hand. Full details on request.

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